ABOUT THE BRAND: Once upon a time, in a department store not so far away, a lady wondered around the lingerie department. Gazing over the racks, she realized her options were either sporty spice or tutu-romance. And so, in 2013, Love Stories founder and creative director Marloes Hoedeman took a piece of paper and sharpened her pencil to design lingerie that’s as versatile as she knew women to be. The type of lingerie that makes you feel beautiful, minus the discomfort. Sexy but not sex.